Take hair from thirsty to thriving
Quench your strands with our best-selling hair care system for dry hair. Whether it’s thick and Palm Desert-dry, or fine and in need of a small wave of moisture, our Hydrate line has a range of formulas to treat your hair type to exactly what it needs. All made with 100% Vegan, ZeroSulfate® ingredients and our patented Antifade Complex® to keep your color vibrant.
Before/After
Shop the Hydrate Collection
Pureology Hydrate Soft Softening Treatment
Nourishing treatment that softens color-treated hair with an intoxicating fragrance that takes you on a captivating, aromatic experience.
Pureology Hydrate Shampoo
Creamy, luxurious shampoo that deeply hydrates normal to thick dry, color-treated hair.
Pureology Hydrate Conditioner
Creamy, luxurious conditioner that deeply softens and nourishes normal to thick dry, color-treated hair.
Pureology Color Fanatic Multi-Tasking Deep-Conditioning Mask
Intensely moisturizing 21-benefit treatment that restores, protects and perfects all hair types.
What's Inside
Hydrate Shampoo
Rose Extract nourishes and softens strands while
Green Tea Extract supports the scalp. Plant-based
Multi-Weight Proteins add strength, shine and
hydration.
Hydrate Sheer Shampoo
Wheat Protein strengthens, moisturizes, helps prevent
breakage and adds shine while Eucalyptus Leaf
Extract helps support a healthy scalp.
Hydrate Superfood Treatment
Coconut Oil nourishes strands with amino acids, while
antioxidant-rich Soybean Oil hydrates and Avocado
Oil repairs and while deeply moisturizing.
Hydrate Soft Softening Treatment
Sweet Almond Oil repairs breakage and instantly fills
gaps in the hair cuticle, while Shea Butter seals in
moisture to create ultimate softness.
How To Use
Take a moment to enjoy a spa in your shower. Apply a dime-sized amount of Hydrate Shampoo to wet hair at the scalp.
Emulsify the sulfate-free formula into a rich lather and work it down to the ends. Rinse. For extra cleansing, repeat.
Then wake up your scalp with tingly menthol and mint. Apply a 5 cent-sized amount of conditioner after rinsing, focusing most on the
mid-lengths and ends where hair is driest. Gently massage through hair. Wait 1-2 minutes. Rinse. Now you have softer, shinier, hydrated hair.
Pro Tip
Pureology Hydrate Shampoo
Creamy, luxurious shampoo that deeply hydrates normal to thick dry, color-treated hair.
Pureology Hydrate Soft Softening Treatment
Nourishing treatment that softens color-treated hair with an intoxicating fragrance that takes you on a captivating, aromatic experience.
Pureology Hydrate Conditioner
Creamy, luxurious conditioner that deeply softens and nourishes normal to thick dry, color-treated hair.
Pureology Color Fanatic Multi-Tasking Deep-Conditioning Mask
Intensely moisturizing 21-benefit treatment that restores, protects and perfects all hair types.
