Pureology Hydrate Soft Softening Treatment
A deeply nourishing hair treatment that restores softness to colour-treated hair, infused with an irresistible fragrance that takes you on a mesmerizing aromatic journey.
Spend the day poolside and dip into this moisturizing treatment that feels like diving in the deep e ... Read full description
Benefits
Nourishes & Softens Dry Hair
Adds Shine
100% Vegan Formulas
Good For Colour Care
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Description
Soak up the sun, then plunge into intense hydration with this ultra-creamy, luxurious softening hair mask, a weekly ritual that revives extra-dry hair and leaves it silky, soft, and replenished.
From the Pureology Hydrate collection, this indulgent mask is designed for colour treated hair, blending antioxidant rich ingredients to protect against environmental stressors and preserve vibrant colour. Its velvety, nourishing formula deeply restores dry strands, leaving hair irresistibly soft, shiny, and intensely hydrated.

Conditioner Ingredients and Fragrances
Strengthen and repair damaged strands with nutrient-rich Almond Oil, which fills gaps in the hair cuticle for instant restoration, while Shea Butter locks in moisture to deliver unmatched softness and smoothness.
A warm, spicy blend of Cardamom, Cedarwood, and Sandalwood evokes the calming essence of a dry sauna escape in Palm Springs.

Before/After
- Deeply nourishes and softens dry, brittle strands
- Restores shine
- Helps repair and strengthen damaged hair
- Versatile use on both damp and dry hair
- ZeroSulfate®, 100% vegan formula
- Protects colour vibrancy with our patented Antifade Complex®
How-To Use
Step 1: Shampoo your hair and gently squeeze out excess water.
Step 2: Work a dollar-sized amount of this softening hair mask through your midlengths and ends where your hair needs it most.
Step 3: Gently massage the product in to ensure even distribution.
Step 4: Leave on for 5 minutes to let the nourishment sink in.
Step 5: Rinse thoroughly to reveal soft, shiny, deeply nourished hair.
For an ultra-rich treatment, apply to dry hair and leave on for 20 minutes before rinsing. Use weekly for best results, especially on ultra-dry or damaged hair. For maximum repair, use after the Hydrate, Smooth Perfection or Nanoworks Gold hair care systems.
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