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Is Pureology Cruelty-Free?

Yes! Pureology Australia is dedicated to being a Cruelty Free and 100% Vegan Company

Is Pureology Paraben Free?

Sure is! There are no parabens used in Pureology formulas.

Is Pureology Sulfate Free?

Yes! Pureology shampoos are sulfate-free and use a blend of corn and sugar to cleanse hair without stripping colour.

Is Pureology Vegan?

Yep! The entire range is 100% vegan.

Is Pureology Gluten Free?

There are some Pureology products that contain some wheat protein.

Does L'Oreal test on animals?

We are happy to confirm that the L’Oréal group of companies, which includes Lancôme, Redken, Garnier, Ralph Lauren, Giorgio Armani, Biotherm, Kérastase, and Vichy, as well as L’Oréal, has carried out no animal testing since 1989 on the entire range of its products. This decision was undertaken within the framework of our fundamental objectives: to offer innovative products of high quality while ensuring their safety in use by our customers. 

What is a shelf lift of a product?

Our products have been tested to have at least a 3-year shelf life if unopened and stored at normal room temperature, during which they will retain their integrity and perform as expected. If your product looks and smells the way it normally does, it is good to use.

Are there any restrictions when using Pureology products, for instance when pregnant or on medication?

There are no specific restrictions for using our products. However, you should always consult your doctor for questions or concerns.

When should I expect a response from Customer Care?

Pureology is based in Australia and our hours are Monday-Friday 9am to 5pm AEST. We aim to respond to all inquiries within 2 business days, so hold tight—we’ll get back to you.

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