Hair Serum

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Pureology Style + Protect Shine Bright Taming Serum

Lightweight serum that adds shine, smooths frizz and tames flyaways.

Hair Serum for Smooth, Hydrated, and Shiny Hair

Pureology Style + Protect Shine Bright Taming Serum, featuring Coriander Oil, adds the perfect finishing touch to any 'do. Dispense a pea-sized amount of the cream to your hands, then emulsify it between your fingers. It'll turn into a lightweight serum before your eyes. Apply it to dry styles to instantly add radiance, to smooth frizz, to tame flyaways or to protect hair from heat. Or, keep it in your purse in case you need backup against frizz before big events or important meetings. And it smells divine too. Enjoy an aromatherapy blend of Tuberose, Almond Milk and Cedarwood—a floral, creamy, woody fragrance mash-up. Like all Pureology products, Style + Protect Shine Bright Taming Serum features a 100% vegan formula, and is sulfate-free, mineral oil-free and paraben-free. Built-in ANTIFADE COMPLEX® protects color vibrancy and ensures lasting color payoff. Sunflower Seed filters out UV rays, while Vitamin E defends against environmental effects that can fade hair color. Learn more about our sustainable and innovative formulas.

Hair Serum with Heat Protection

Whether your strands experience heat from UV rays or styling tools you use to elevate your hair game, Pureology hair serum comes with heat protection. Create a protective barrier and shield your hair from all kinds of elemental damage. Apply our salon-quality professional serum before exposing your hair to straighteners, dryers or curling irons, and before going outdoors. Let Pureology hair serum restore moisture to your hair, leaving it feeling smooth and silky. Pureology Style + Protect Shine Bright Taming Serum is suitable for all hair types and concerns. Check out other heat protection products by Pureology Australia.

Hair Serum Frequently Asked Questions

Answers to Your Frequently Asked Questions

What does hair serum do?

Hair serum coats the surface of the hair to help hydrate, strengthen and smooth strands. It protects against environmental stressors and other damaging factors, such as chemical processing from hair colouring, perming or straightening, and heat from sun exposure or styling tools. It can also help control frizz and detangle unruly hair. Another benefit of using Pureology hair serum is its ability to prevent hair colour fade. Our patented Antifade Complex® ingredients preserve the vibrancy of colour treated hair. Additionally, Pureology hair serum promotes shine in dull hair. To further tame unruly locks, browse our carefully curated collection of anti-frizz smoothing products.

How often should you apply hair serum?

For most hair types, applying hair serum two to three times a week on days when you wash your hair is ideal. That is because hair serum works best when applied to clean, slightly damp hair. As mentioned, one of the purposes of using serums for hair is to protect the hair against environmental aggressors. Applying serum on day two (or three, or four) hair means can seal in dirt, dust and residue.