Pure Volume System
PureVolume is designed for colour-treated hair in need of soft volume, moisture, and colour protection. Enhanced with advanced volumizing technology and pure natural ingredients, our innovative formulas work together to add volume, body, and flexible bounce while the ZeroSulfate shampoo and our AntiFadeComplex® maximize colour retention.
Pureology’s Exclusive Technology:
AntiFadeComplex®
Hair is under attack from free radicals that focus on hair follicles and colour pigments,
compromising the hair’s healthy look and the vibrancy of colour. Pureology’s exclusive AntiFadeComplex® is designed to protect clients’ colour.
ZeroSulfate Shampoo
Surfactants are an essential part of a shampoo’s cleansing system, but many common surfactants, known as sulfates, can fade colour vibrancy. Designed to gently cleanse without stripping colour, our ZeroSulfate shampoos include a mild cleansing system, with no added salt, derived from coconut, corn, and sugar it delivers a rich lather and helps optimize colour retention.
Natural Derivatives
Multi-Weight Proteins of Soy, OAT & Wheat
Strengthen and repair hair from within.
Organic Botanicals
Lavendar, Papaya & Lemon Grass
Deliver natural conditioning and provide soft, natural body.
Pure Volume System Products
PureVolume Shampoo
Reveal natural fullness while infusing hair with moisture and protecting colour from fading.
PureVolume® ThickeningMist
Deliver soft density, weightless body, and radiant shine while protecting colour vibrancy.
PureVolume HairCondition
Experience lightweight moisture that detangles and defends colour without weighing hair down.
PureVolume BlowDryAmplifier
Infuse hair with body and flexible bounce while blow-drying.