NEW PURE VOLUME®
Introducing NEW Pure Volume, the latest innovation from Pureology that weightlessly elevates fine colour-treated hair with 24 hours of magnificent volume*.
The lightweight formulas with flexible volumizers, fortifying wheat protein, refreshing eucalyptus and the exclusive AntiFade Complex® remove volume-inhibiting build-up, infuse hair with fullness, and protect haircolour.
Indulge in our 100% VEGAN**, custom-care formulas that help MAXIMIZE COLOUR RETENTION while offering tailored care for every hair type.***
FEATURES AND BENEFITS:
- Cleanses and reduces weight with delicate purifiers
- Elevates hair from root to tip with flexible volumizers
- Replenishes and reduces breakage with eucalyptus and wheat protein
- Protects colour vibrancy with the exclusive AntiFade Complex"
* With use of Pure Volume Shampoo and Instant Levitation Mist
** No ingredient of animal origin
*** In a consumer shampoo test