Hydrate System
Hydrate is designed for colour-treated hair in need of deep hydration, nourishment, and colour protection. Enhanced with advanced hydrating technology and pure natural ingredients, this system restores dehydrated hair while the ZeroSulfate shampoo and our AntiFadeComplex® maximizes colour retention.
Pureology’s Exclusive
Technology and Organic Botanicals:
AntiFadeComplex®
Hair is under attack from free radicals that focus on hair follicles and colour pigments,
compromising the hair’s healthy look and the vibrancy of colour. Pureology’s exclusive AntiFadeComplex® is designed to protect clients’ colour.
ZeroSulfate Shampoo
Surfactants are an essential part of a shampoo’s cleansing system, but many common surfactants, known as sulfates, can fade colour vibrancy. Designed to gently cleanse without stripping colour, our ZeroSulfate shampoos include a mild cleansing system, with no added salt, derived from coconut, corn, and sugar it delivers a rich lather and helps optimize colour retention.
Natural Derivatives
Multi-Weight Proteins of Soy, OAT & Wheat
Strengthen and repair hair from within.
Organic Botanicals
Rose, Peppermint & Green Tea
Deliver natural conditioning.
Hydrate System Products
Hydrate Shampoo
Gently cleanse without stripping colour with this luxurious moisturizing shampoo.
Hydrate Condition
Reveal soft, lustrous hair with this daily hydrating conditioner.
Hydrate HydraWhip
Deeply replenish fine hair while keeping colour vibrant.
Hydrate LightCondition
Replenish and detangle fine, colour-treated hair with lightweight conditioning while keeping colour vibrant.
Hydrate HydraCure
Enrich dehydrated hair with an intense therapy masque.
Hydrate ShineMax
Instantly smooth flyaways and add vibrant shine while keeping colour radiant.