Sustainability means using methods and materials that won't deplete natural resources or harm natural cycles.

Pureology makes a concerted effort toward sustainability through our product formulation and package development:

• Products are enriched with Organic Botanicals cultivated without the use of harmful pesticides.
• Concentrated formulas last longer than other shampoos, which minimizes the amount of plastic bottles being produced.
• Packaging uses up to 25% of post-consumer recycled plastic, which in turn reduces the amount of waste in our landfills.
• Our manufacturing process has decreased water consumption by 21% in 2008.

Pureology understands that sustainability is an ongoing effort—that’s why we are establishing several initiatives to aid the cause. Our first focus is on water.

Learn More About Water Conservation